An affiliate link is a specific URL that contains the affiliate’s ID or username. In affiliate programs, advertisers use affiliate links to record the traffic that is sent to the advertiser’s website. This action is part of an affiliate program.
This site contains affiliate links to products and/or services. As a result, we may receive a commission for purchases made through those links.
For example, if someone clicks on a link and purchases book on Amazon, through my link, I will get a small commission. You will not be charged for that commission nor will the price of that product be increased. The commission is paid by the advertiser.
Please keep in mind that this does not impact our reviews and comparisons. I try my best to keep things fair and balanced, in order to help you make the best choice for you.
What is an affiliate disclosure?
An affiliate disclosure is a statement that allows to inform our readers, followers and customers know when affiliate links are being used on our blog or on any other platform.
This disclaimer for affiliate links is designed to clue our valued readers in on the fact that we have something to gain from recommending a certain product or brand, apart from the obvious recommendation of certain products or services.
In this case, it’s our ethical due, for the sake of transparency, to let our readers know that when they purchase something through your links, we get awarded a small commission for that purchase.
One of the largest affiliate program is Amazon Associates.
Yes. In Australia, you are.
Under section 18 of the Australian Consumer Law one is required to not make false or misleading representations about one’s commercial relationships. An affiliate relationship is understood to be a commercial relationship.
What are the legal implications of affiliate relationships for bloggers?
Australian Consumer Law provides for a general ban on misleading representations in business. As a result, affiliate relationships are captured within that ban.
You are expected to openly disclose when you get money for doing something, including receiving a commission or benefit. Failing to disclose an affiliate relationship is a misleading act by omission.
Affiliate link disclosures are a legal requirement, whether you blog for money or for pleasure.
The Cons of an Affiliate Marketing Model
Affiliate marketing done right can be ethical, extremely helpful to the end consumer, and an overall good thing for both the company that created the offer and the affiliate promoting it (and, of course, the customer). However, there are drawbacks to the business model you should know about.
Often, affiliate marketing has been connotated with being sleazy, cheesy, or scammy in nature. However, this couldn’t be further from the truth.
This is something that affects the industry, mainly because of the low barrier to entry. Anyone can become an affiliate marketer, you just need to sign up for an offer and start promoting.
As you might imagine, this attracts a lot of unsavory characters to the field.
Because of this low barrier, affiliate marketing can also be incredibly competitive. After all, you are all selling the exact same product or service using the exact same sales letter and checkout process. If you don’t find a way to differentiate yourself, it is unlikely you are going to be able to succeed.
First thing to pay attention to, once you decide to go ahead with “good” affiliate marketing, is the affiliate offers themselves. Affiliate offers can come and go.
I mentioned above that there is more link management involved with affiliate marketing versus Amazon affiliate sites because of this. If your affiliate link is pointing towards an offer that an affiliate network is no longer offering, you’re missing out on all the commissions you could be earning.
Secondly, while an offer might not disappear, you might be earning far less than you should be, because that offer suddenly has a max cap. In other words, the company that set up the offer only wants to spend a certain amount to get a certain number of customers or leads.
Finally, you don’t control the entire process.
This makes your options more limited than if you were running a full blown business where you sourced the product yourself and controlled the logistics and check out processes.
However, the whole point of adding affiliate links to your blog is to provide great purchasing suggestions to your blog readers.